Digital or Die

The sharp increase in online engagement with customers in March and April 2020 was more than just a one-off blip due to COVID-19. More and more surveys are emerging that are reinforcing the idea that while COVID-19 spurred the shift to digital, neither businesses nor their customers in B2B see a full return to how things were done pre-COVID-19.

Why turnkey works best

The benefits of a complete eCommerce, PIM and Mobile App Solution vs. the multi-vendor offerings of competitors Second Phase (a Billtrust solution) provides a completely turnkey webstore solution.   Second Phase provides the only cost effective all-in-one eCommerce, PIM and Mobile App solution developed exclusively for…

How to Build a Doomed Website

Uncomfortable, Inescapable E-Commerce Truths by Ian Heller, May 27, 2020. Distribution Strategy Group Distributors spend fortunes standing up websites that will never work. Watch the video. I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if…

Enable your customers to order remotely

Wholesale distributors rely on strong customer relationships. Making personal connections and delivering great service have long been hallmarks of the sector. But maintaining these relationships will require different tactics during the COVID-19 pandemic. The ability to serve customers digitally is the key to maintaining business...

Second Phase Joins Billtrust

Acquisition further streamlines order-to-cash experience for wholesale distributors LAWRENCEVILLE, N.J. (April 16, 2019) – Billtrust, the leader in B2B order-to-cash solutions, announced today the acquisition of Second Phase, a software solution provider that is the leader in B2B eCommerce for wholesale distribution companies. This acquisition…