The sharp increase in online engagement with customers in March and April 2020 was more than just a one-off blip due to COVID-19. More and more surveys are emerging that are reinforcing the idea that while COVID-19 spurred the shift to digital, neither businesses nor their customers in B2B see a full return to how things were done pre-COVID-19.

The benefits of a complete eCommerce, PIM and Mobile App Solution vs. the multi-vendor offerings of competitors Second Phase (a Billtrust solution) provides a completely turnkey webstore solution.   Second Phase provides the only cost effective all-in-one eCommerce, PIM and Mobile App solution developed exclusively for…

Overcoming the key challenges in online ordering for distributors and manufacturers The opportunity to drive higher margins, improve your competitiveness and provide better service by revamping your digital strategy has never been bigger. In 2019, U.S. manufacturer and distributor total digital sales grew about 10…

Now is a great time for distributors and manufacturers to add a mobile app to their digital strategy. B2B buying on mobile devices is increasing 17% annually (Forrester Research), 91% of B2B buyer searches take place on a mobile device (Frost & Sullivan) and 80%…

Uncomfortable, Inescapable E-Commerce Truths by Ian Heller, May 27, 2020. Distribution Strategy Group Distributors spend fortunes standing up websites that will never work. Watch the video. I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if…

Wholesale distributors rely on strong customer relationships. Making personal connections and delivering great service have long been hallmarks of the sector. But maintaining these relationships will require different tactics during the COVID-19 pandemic. The ability to serve customers digitally is the key to maintaining business...

by John Gunderson, March 16, 2020. MDM, Competitive Intelligence for Wholesale Distribution COVID-19 is quickly altering distributor-customer interactions, but MDM’s John Gunderson says sales process continuity remains important. Manufacturers will partner with distributors who can deliver their value digitally over those that can’t. I thought...

by Susan Bloom, for IMARK NOW Electrical, Summer 2019 In the most recent IMARK Electrical NOW e-magazine, five members (four of them Second Phase customers) were interviewed about the challenges and opportunities in bringing their e-commerce channel to market and “why distributors who don’t offer…

by Scott Bebenek & Jonathan Bein, Ph.D. 2019,  Real Results Marketing “We have to get used to the idea that at the most important crossroads of our life there are no signs.” – Ernest Hemingway The distributor is no stranger to coming upon crossroads throughout their business’s life span….

Acquisition further streamlines order-to-cash experience for wholesale distributors LAWRENCEVILLE, N.J. (April 16, 2019) – Billtrust, the leader in B2B order-to-cash solutions, announced today the acquisition of Second Phase, a software solution provider that is the leader in B2B eCommerce for wholesale distribution companies. This acquisition…