A Turnkey eBranch Solution

Custom Product Content

Work with our partner Trade Service to get the custom content you need to make your webstore a success. Good content means your customer can quickly find what they are looking for and make sure that item is exactly what they need.

Product Information Management (PIM) & Intelligent Search

Second Phases' Cloud LSI + PIM will allow you to store, manage, edit, prioritize and provide intelligent search features for all your product content (images, specifications/attributes, resource files/web pages, and taxonomy).

A Distributor Focused Webstore

Second Phase can meet the webstore needs of any wholesale distributor with both a real time ERP integrated Custom Webstore or our value focused Standalone Webstore that works with any accounting/inventory system.

Second Phase

Webstore Gallery

A Construction Products Webstore

Industrial

An Electrical & Lighting Webstore

ElectricalLighting

A Plumbing Webstore

Plumbing

A Lighting Products Webstore

ElectricalLighting

An Electrical/Industrial Webstore

ElectricalIndustrialLighting

A Pipe/Fitting Webstore

IndustrialPlumbing

A Plumbing & Heating Webstore

HVACPlumbing

An Electrical/Industrial/Controls Supply Webstore

ElectricalIndustrial

The Second Phase Difference

True Turnkey SAAS Solution

Worried about all the people and hardware resources needed to run a webstore? The Second Phase way is to provide a Software as a Service (SAAS) solution that covers all your key webstore needs for a reasonable monthly fee. Your SAAS fee includes unlimited software upgrades, cloud based server, bottomless support and the Second Phase Team to manage all of this for you. This should minimize your IT staffing needs to maximize your webstore ROI.

Over 50 Standard Options

Second Phase gives you a rich foundation of base features that you can add standard options to as your budget and customer demand dictates. These are options specifically created for the needs of wholesale distributors. You are in control of your budget by never paying for features you don't need.

Custom Feature Development

Have some unique ideas for your webstore that will really let you stand apart from the competition? Second Phase specializes in doing custom features for distributors like you based on 13 years of experience in the distribution space.

Mobile Ready

Your customers are in their trucks and on job sites every day so your webstore should be ready to meet their mobile estimating/reording/order tracking needs. All Second Phase webstores can be mobile optimized and with our mobile technology there is no need for your customers to go to an App Marketplace or worry about phone type compatibility. Our sites will work on any mobile device.

Buying Group Solutions

Are you a member of a buying group? If so Second Phase can offer specific product content and webstore solutions for your whole membership at a significant discount. Leverage your buying group membership to help you start down the path of a successful webstore. Introduce us to your buying group and we can take it from there.

ERP Integration

Second Phases' Custom Webstore integrates directly with the following ERP solutions for real time pricing, availability, order processing & tracking, and much more :

Epicor® Eclipse

Epicor® P21

Infor® SXe

DDI®

Ximple®

All others use our Standalone Webstore

True Turnkey SAAS Solution

Over 50 Standard Options

Custom Feature Development

Mobile Ready

Buying Group Solutions

ERP Integration

Want to see a Demo? Click on this button!

Schedule Demo

Meet Second Phase

Second Phase was founded by Mark Kostovny and Scot Shaeffer in 2001 to develop web applications that are cost effective and provide a quick return on investment. In 2004, Second Phase was chosen by one of the largest distributor focused ERP companies to bring custom eCommerce solutions to their wholesale distributor customers and they have been committed to the distribution market ever since. In 2012, they embraced the Software as a Service (SAAS) business model and now offer a completely turnkey solution (software, cloud servers, support) that includes everything you need to sell and support your customers online. Over these years, Second Phase has become one of the fastest growing B2B eCommerce providers because they truly know the webstore needs of wholesale distributors and their customers & suppliers. Click here to see our Intro Video

B2B eCommerce News

Grainger Earns 47% of its’ Revenue via eCommerce

by secondph May 6, 2017

W.W. Grainger Inc. weathered a tough year in 2016, as a drop in demand and little leverage to raise prices sent net earnings into a downward spiral amid weak sales growth. There was better news on the e-commerce front. E-commerce sales increased 16.4% to $4.76…

eCommerce News 0

Bracing for a Major E-commerce Wake Up Call

by secondph February 15, 2017

Excerpted from 2016 article in TED (The Electrical Distribution) magazine – all rights reserved ….Buying online has become a huge part of the average American’s personal life. That’s slowly spilling over into the B2B space, where an increasing number of customers want to be able…

eCommerce News 0

E-Commerce Platform Considerations for B-to-B Distributors

by secondph November 12, 2016

by Jonathan Bein and Dean Mueller of Real Results Marketing Questions many B-to-B distributors have relating to e-commerce platform selection often include: Why are the adoption rate and revenue low, from our existing e-commerce implementation? Would our organization benefit from changing or upgrading the current…

eCommerce News 0

What our clients are saying

We chose Second Phase because they really understand distribution and our unique needs. They also work seamlessly with our ERP software so my existing ERP team can also serve our web site content and orders with minimal special training. I would highly recommend Second Phase to any wholesale distributor.

Wade Bond

Executive Vice President - Bond Plumbing Supply

United Electric Supply chose Second Phase as our Web Development partner after an extensive search of the available options for Epicor/Eclipse distributors. Once we became a customer, they worked with us as a real partner and proved they were the best choice. We would highly recommend them as a great firm to work with.

Rich Chadwick

United Electric Supply / Director of Organizational Improvement

You're the best. Don't know what we would do without you.

Derek

Project Manager

Many thanks to you all for your resolve and talents. What a team!!!

Tim

Operations Manager

Springfield Electric Supply Company has worked with Second Phase for over 7 years. We chose Second Phase as an alternative to other basic platforms because they could integrate our website with our ERP system, allowing us to differentiate our site while providing a user-friendly experience for our customers. We also gained more control over content. In addition, their new Customer Service process has really taken them to the next level of service and response. Second Phase has been able to customize just about any idea we have.