COVID-19 is quickly altering distributor-customer interactions, but MDM’s John Gunderson says sales process continuity remains important.

Manufacturers will partner with distributors who can deliver their value digitally over those that can’t. I thought that this was a gradual approach, but this week has fast-forwarded the digitally-enabled distribution sales process. Those who have evolved their sales model to be more omnichannel will capitalize on current conditions and take share. For those who haven’t, now is the time to jumpstart that journey.

Read the full article by John Gunderson here