Trade Service has been providing content services to wholesale distributors for over 75 years. They can create custom content specifically for the needs of a B2B webstore. Good content means the customer can quickly find what they are looking for and make sure that item is exactly what they need. Without rich content the webstore will not succeed.
Trade Service and Second Phase can also work with your buying group to provide rich content that all members can share at a significant discount over dealing with the content on your own. Introduce us to your buying group and we will take it from there.
Here is an example of what rich content looks like. This is the minimum level of content you should have for every single SKU you sell on the webstore.