Second Phase eCommerce allows you to continue to serve your customers and drive sales during a time of crisis.

Up to 20% off upfront fees based on ERP through May 2020

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Top 12 ECommerce features required for wholesaler distributors
and manufacturers to weather uncertain times.

  1. Turnkey Solution. Especially at this time, you need a webstore that is quick to turnaround, eliminates hardware requirements, and is built on a common, extensible, and always-up-to-date architecture. Your platform must be easily customized for the unique needs of your business, should support existing functionality, serve B2B and B2C customers, and be easy to manage.
  2. Online Ordering. With social distancing being prescribed, this is the most obvious benefit to eCommerce, but not all B2B sites are created equal. Sites should allow buyers to order/reorder in the ways that best work for them including Quickbuy (project procurement), Quickpad (BOM reorder), punchout, file or P.O. import, or product configurators (supply chain data transfer).
  3. Remote Sales Management. Distributors need tools for salespeople to continue to serve your customers, build relationships and improve reliability as a supplier -­ even while they work from home or limit their in-person interactions.
  4. Mobile Options. More buyers may choose to purchase on a mobile device which requires a mobile optimized store as well as a frictionless, intuitive app that both support online ordering/reordering, account management, quoting, shipping and tax calculators, etc.
  5. Quoting and Pricing. During uncertain times, some customers may want to negotiate prices on high-ticket items. You need a system that emphasizes customized pricing, bidding and quoting, rule-based product groups for daily project purchases, and deal promotions.
  6. Product information management (PIM). A robust PIM is the most valuable resource for distributors carrying 10,000s to 1M SKUs in good times or bad. It is the framework from which your operations become more efficient and your customers receive a more valuable experience.
  7. Intelligent search. Your customers need to be able to easily find product SKUs and information they need 24/7 without help from a sales rep.
  8. Payment workflows. Some buyers may need to start paying in installments while others may prefer to start paying upfront for recurring orders. Tight integration with your ERP supports these payment options, workflow approvals, and more.
  9. Flexible Discounting. Being more open to discounts and pricing minimums can be important at this time. Your webstore should provide flexible pricing and promotion capabilities for you to offer individual customers or groups.
  10. Automatic Product Recommendations. Innovative eCommerce should include AI-based tools that automatically display what buyers need more readily, which increases opportunities for upsell and cross-sell, drives sales, and boosts average order value.
  11. Advanced Digital Marketing. Advanced digital marketing tools are necessary to both support your current customers and grow your business. ECommerce should be integrated with advanced SEO, social media and email tools as well as providing website alerts and notifications.
  12. Live chat. To deliver timely and personal responses to our buyers 24/7 or during a limited set of business hours
  13. Security. Your webstore must offer high availability and redundancy and be highly secure because hackers are often more active during crises.

"Why Second Phase eCommerce?"

"We chose Second Phase because they really understand distribution and our unique needs. They also work seamlessly with our ERP software so my existing ERP team can also serve our web site content and orders with minimal special training. I would highly recommend Second Phase to any wholesale distributor."

Wade Bond

Executive Vice President - Bond Plumbing Supply
"We have worked with Second Phase for over 7 years. We chose them because they could integrate our website with our ERP system, allowing us to differentiate our site while providing a user-friendly experience for our customers. We also gained more control over content. Second Phase has been able to customize just about any idea we have."

Pam Nation

E-Business Analyst, Springfield Electric Supply Company
303.582.9326 x2