IMARK NOW Electrical Summer 2019: E-Customer Service: If You Build It, Will They Come?
by Susan Bloom, for IMARK NOW Electrical, Summer 2019 In the most recent IMARK Electrical NOW e-magazine, five members (four of them Second Phase customers) were interviewed about the challenges and opportunities in bringing their e-commerce channel to market and “why distributors who don’t offer…
Have You Seen the Line Outside Your Digital Branch?
by Scott Bebenek & Jonathan Bein, Ph.D. 2019, Real Results Marketing “We have to get used to the idea that at the most important crossroads of our life there are no signs.” – Ernest Hemingway The distributor is no stranger to coming upon crossroads throughout their business’s life span….
Second Phase Joins Billtrust
Acquisition further streamlines order-to-cash experience for wholesale distributors LAWRENCEVILLE, N.J. (April 16, 2019) – Billtrust, the leader in B2B order-to-cash solutions, announced today the acquisition of Second Phase, a software solution provider that is the leader in B2B eCommerce for wholesale distribution companies. This acquisition…
Is E-commerce Market Penetration Reaching a Tipping Point?
Manufacturing and distribution are reaching a tipping point for e-commerce-driven revenue, where those who are not invested in it will fall critically behind. Click to read the full article by Elizabeth Galentine on the Modern Distribution Management website
Omni brings Second Phase eStore solutions to their members
Omni Corporate Services, a member owned group purchasing and marketing organization in the plumbing and heating industry, announces a formal relationship with Trade Service (a leader in product data content for wholesale distributors) and Second Phase (a leader in webstores for wholesale distributors) to bring…
Second Phase Wins Growth Award
Second Phase was just given the award for one of the fastest growing private companies in the Boulder County area for 2017 by local business journal, BizWest. This is the 3rd time Second Phase has been recognized with this award in the past 5 years. …
B2B eCommerce Passes the Tipping Point
by Dean Mueller & Jonathan Bein, Ph.D. March 29, 2018 EXECUTIVE SUMMARY A remarkable tipping point took place in 2017 – distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing. Key trends: The number of…
How do you solve daily procurement needs with your webstore?
How do you solve daily procurement with your webstore? – Going beyond customer service in B2B E-commerce. By Tyler Tworek, Second Phase Client Success Manager The modern convenience of our online shopping experience is so powerful that it has shaped the way we live…
The Amazon Effect
By Jonathan Bein Ph.D., Managing Partner of Real Results Marketing This article, based on a survey conducted by Real Results Marketing, looked at how distributors are dealing with the online giant and found that some are trying to beat Bezos & Co. while others are…
Why Distributors Don’t Do E-commerce
By Jonathan Bein Ph.D., Managing Partner of Real Results Marketing Jonathan has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors….