Second Phase Joins Billtrust, Enhancing our ability to serve our existing customers and accelerate innovation
We are excited to share that today Second Phase will be joining Billtrust, the leader in order-to-cash solutions. Together, we are committed to driving results for your business, delivering best-in-class customer service and support, accelerating innovation, and providing a highly integrated digital ordering and payment…
Is E-commerce Market Penetration Reaching a Tipping Point?
Manufacturing and distribution are reaching a tipping point for e-commerce-driven revenue, where those who are not invested in it will fall critically behind. Click to read the full article by Elizabeth Galentine on the Modern Distribution Management website
Amazon’s B2B Marketplace Advantage
Amazon Business is fast becoming the 800-pound gorilla in B2B distribution, but it wasn’t always this way. With Amazon’s stunning growth over the last few years, it’s easy to assume that everything the ecommerce giant tries works. But that isn’t the case – Amazon had…
Omni brings Second Phase eStore solutions to their members
Omni Corporate Services, a member owned group purchasing and marketing organization in the plumbing and heating industry, announces a formal relationship with Trade Service (a leader in product data content for wholesale distributors) and Second Phase (a leader in webstores for wholesale distributors) to bring…
Second Phase Wins Growth Award
Second Phase was just given the award for one of the fastest growing private companies in the Boulder County area for 2017 by local business journal, BizWest. This is the 3rd time Second Phase has been recognized with this award in the past 5 years. …
B2B eCommerce Passes the Tipping Point
by Dean Mueller & Jonathan Bein, Ph.D. March 29, 2018 EXECUTIVE SUMMARY A remarkable tipping point took place in 2017 – distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing. Key trends: The number of…
How do you solve daily procurement needs with your webstore?
How do you solve daily procurement with your webstore? – Going beyond customer service in B2B E-commerce. By Tyler Tworek, Second Phase Client Success Manager The modern convenience of our online shopping experience is so powerful that it has shaped the way we live…
The Amazon Effect
By Jonathan Bein Ph.D., Managing Partner of Real Results Marketing This article, based on a survey conducted by Real Results Marketing, looked at how distributors are dealing with the online giant and found that some are trying to beat Bezos & Co. while others are…
Why Distributors Don’t Do E-commerce
By Jonathan Bein Ph.D., Managing Partner of Real Results Marketing Jonathan has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors….
Predicting The Future Of B2B E-Commerce
The inflection point e-commerce is going through today has many parallels to previous technology shifts that revolutionized web-based apps and services. Spending on B2B e-commerce platform technologies, systems, and services continue at a pace over 2X the B2C e-Commerce market. Forrester predicts that by 2019,…