When Your Sales Team Sabotages Your eCommerce Initiative
Sales teams drive online sales and become invaluable customer consultants by Dean Mueller, October 19. Distribution Strategy Group Research shows that inside and outside sales teams along with customer service drive 59% of online sales In a previous role in a distribution company, I discovered…
Digital or Die
The sharp increase in online engagement with customers in March and April 2020 was more than just a one-off blip due to COVID-19. More and more surveys are emerging that are reinforcing the idea that while COVID-19 spurred the shift to digital, neither businesses nor their customers in B2B see a full return to how things were done pre-COVID-19.
Why turnkey works best
The benefits of a complete eCommerce, PIM and Mobile App Solution vs. the multi-vendor offerings of competitors Second Phase (a Billtrust solution) provides a completely turnkey webstore solution. Second Phase provides the only cost effective all-in-one eCommerce, PIM and Mobile App solution developed exclusively for…
How to solve the biggest hurdles in wholesale digital commerce
Overcoming the key challenges in online ordering for distributors and manufacturers The opportunity to drive higher margins, improve your competitiveness and provide better service by revamping your digital strategy has never been bigger. In 2019, U.S. manufacturer and distributor total digital sales grew about 10…
The benefits of providing a mobile app to your wholesale buyers
Now is a great time for distributors and manufacturers to add a mobile app to their digital strategy. B2B buying on mobile devices is increasing 17% annually (Forrester Research), 91% of B2B buyer searches take place on a mobile device (Frost & Sullivan) and 80%…
How to Build a Doomed Website
Uncomfortable, Inescapable E-Commerce Truths by Ian Heller, May 27, 2020. Distribution Strategy Group Distributors spend fortunes standing up websites that will never work. Watch the video. I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if…
Enable your customers to order remotely
Support Your Customers: Don’t Stop Selling Because of Coronavirus
IMARK NOW Electrical Summer 2019: E-Customer Service: If You Build It, Will They Come?
by Susan Bloom, for IMARK NOW Electrical, Summer 2019 In the most recent IMARK Electrical NOW e-magazine, five members (four of them Second Phase customers) were interviewed about the challenges and opportunities in bringing their e-commerce channel to market and “why distributors who don’t offer…
Have You Seen the Line Outside Your Digital Branch?
by Scott Bebenek & Jonathan Bein, Ph.D. 2019, Real Results Marketing “We have to get used to the idea that at the most important crossroads of our life there are no signs.” – Ernest Hemingway The distributor is no stranger to coming upon crossroads throughout their business’s life span….