Uncomfortable, Inescapable E-Commerce Truths by Ian Heller, May 27, 2020. Distribution Strategy Group Distributors spend fortunes standing up websites that will never work. Watch the video. I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if…

Wholesale distributors rely on strong customer relationships. Making personal connections and delivering great service have long been hallmarks of the sector. But maintaining these relationships will require different tactics during the COVID-19 pandemic. The ability to serve customers digitally is the key to maintaining business...

by John Gunderson, March 16, 2020. MDM, Competitive Intelligence for Wholesale Distribution COVID-19 is quickly altering distributor-customer interactions, but MDM’s John Gunderson says sales process continuity remains important. Manufacturers will partner with distributors who can deliver their value digitally over those that can’t. I thought...

by Susan Bloom, for IMARK NOW Electrical, Summer 2019 In the most recent IMARK Electrical NOW e-magazine, five members (four of them Second Phase customers) were interviewed about the challenges and opportunities in bringing their e-commerce channel to market and “why distributors who don’t offer…

by Scott Bebenek & Jonathan Bein, Ph.D. 2019,  Real Results Marketing “We have to get used to the idea that at the most important crossroads of our life there are no signs.” – Ernest Hemingway The distributor is no stranger to coming upon crossroads throughout their business’s life span….

Acquisition further streamlines order-to-cash experience for wholesale distributors LAWRENCEVILLE, N.J. (April 16, 2019) – Billtrust, the leader in B2B order-to-cash solutions, announced today the acquisition of Second Phase, a software solution provider that is the leader in B2B eCommerce for wholesale distribution companies. This acquisition…

Manufacturing and distribution are reaching a tipping point for e-commerce-driven revenue, where those who are not invested in it will fall critically behind. Click to read the full article by Elizabeth Galentine on the Modern Distribution Management website

Omni Corporate Services, a member owned group purchasing and marketing organization in the plumbing and heating industry, announces a formal relationship with Trade Service (a leader in product data content for wholesale distributors) and Second Phase (a leader in webstores for wholesale distributors) to bring…

Second Phase was just given the award for one of the fastest growing private companies in the Boulder County area for 2017 by local business journal, BizWest.  This is the 3rd time Second Phase has been recognized with this award in the past 5 years. …

by Dean Mueller & Jonathan Bein, Ph.D. March 29, 2018 EXECUTIVE SUMMARY A remarkable tipping point took place in 2017 – distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing. Key trends: The number of…