Amazon Business is fast becoming the 800-pound gorilla in B2B distribution, but it wasn’t always this way. With Amazon’s stunning growth over the last few years, it’s easy to assume that everything the ecommerce giant tries works. But that isn’t the case – Amazon had…

Omni Corporate Services, a member owned group purchasing and marketing organization in the plumbing and heating industry, announces a formal relationship with Trade Service (a leader in product data content for wholesale distributors) and Second Phase (a leader in webstores for wholesale distributors) to bring…

Second Phase was just given the award for one of the fastest growing private companies in the Boulder County area for 2017 by local business journal, BizWest.  This is the 3rd time Second Phase has been recognized with this award in the past 5 years. …

by Dean Mueller & Jonathan Bein, Ph.D. March 29, 2018 EXECUTIVE SUMMARY A remarkable tipping point took place in 2017 – distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing. Key trends: The number of…

How do you solve daily procurement with your webstore? – Going beyond customer service in B2B E-commerce. By Tyler Tworek, Second Phase Client Success Manager   The modern convenience of our online shopping experience is so powerful that it has shaped the way we live…

By Jonathan Bein Ph.D., Managing Partner of Real Results Marketing This article, based on a survey conducted by Real Results Marketing, looked at how distributors are dealing with the online giant and found that some are trying to beat Bezos & Co. while others are…

By Jonathan Bein Ph.D., Managing Partner of Real Results Marketing Jonathan has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors….

The inflection point e-commerce is going through today has many parallels to previous technology shifts that revolutionized web-based apps and services. Spending on B2B e-commerce platform technologies, systems, and services continue at a pace over 2X the B2C e-Commerce market. Forrester predicts that by 2019,…

Deep-pocketed competitors (Amazon, Grainger, Ferguson and others) are investing heavily in robust web storefronts and they are starting to see major results.  At some point in the future the lack of a distributor’s web storefront (or sub-par webstore) will be a disqualifier in the eyes…

…We’re halfway through 2017 and it looks like Amazon Business’ foray into electrical supply has gotten even more serious since Brown penned his article in 2015 [tED magazine]. The question is, what is this e-tailing behemoth’s obsession with the industry and why is it putting…