The sharp increase in online engagement with customers in March and April 2020 was more than just a one-off blip due to COVID-19. More and more surveys are emerging that are reinforcing the idea that while COVID-19 spurred the shift to digital, neither businesses nor their customers in B2B see a full return to how things were done pre-COVID-19.

Uncomfortable, Inescapable E-Commerce Truths by Ian Heller, May 27, 2020. Distribution Strategy Group Distributors spend fortunes standing up websites that will never work. Watch the video. I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if…

by John Gunderson, March 16, 2020. MDM, Competitive Intelligence for Wholesale Distribution COVID-19 is quickly altering distributor-customer interactions, but MDM’s John Gunderson says sales process continuity remains important. Manufacturers will partner with distributors who can deliver their value digitally over those that can’t. I thought...

by Susan Bloom, for IMARK NOW Electrical, Summer 2019 In the most recent IMARK Electrical NOW e-magazine, five members (four of them Second Phase customers) were interviewed about the challenges and opportunities in bringing their e-commerce channel to market and “why distributors who don’t offer…

by Scott Bebenek & Jonathan Bein, Ph.D. 2019,  Real Results Marketing “We have to get used to the idea that at the most important crossroads of our life there are no signs.” – Ernest Hemingway The distributor is no stranger to coming upon crossroads throughout their business’s life span….

Manufacturing and distribution are reaching a tipping point for e-commerce-driven revenue, where those who are not invested in it will fall critically behind. Click to read the full article by Elizabeth Galentine on the Modern Distribution Management website