IMARK NOW Electrical Summer 2019: E-Customer Service: If You Build It, Will They Come?
by Susan Bloom, for IMARK NOW Electrical, Summer 2019 In the most recent IMARK Electrical NOW e-magazine, five members (four of them Second Phase customers) were interviewed about the challenges and opportunities in bringing their e-commerce channel to market and “why distributors who don’t offer…
Have You Seen the Line Outside Your Digital Branch?
by Scott Bebenek & Jonathan Bein, Ph.D. 2019, Real Results Marketing “We have to get used to the idea that at the most important crossroads of our life there are no signs.” – Ernest Hemingway The distributor is no stranger to coming upon crossroads throughout their business’s life span….
Is E-commerce Market Penetration Reaching a Tipping Point?
Manufacturing and distribution are reaching a tipping point for e-commerce-driven revenue, where those who are not invested in it will fall critically behind. Click to read the full article by Elizabeth Galentine on the Modern Distribution Management website